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Videos

IoT and market research (Spanish)

The Internet of things (IoT) has disrupted several industries in the recent years. Logistics, medicine, manufacturing, and much more but market research is not one of them. Several reasons explain this, but the main reason is that the data required...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Jorge Andrés Mendez, Ricardo Velasquez
Company: Synapsis
May 14, 2018
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Citation

Mendez and Velasquez (2018a, May 14). IoT and market research (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/iot-and-market-research-spanish-


Research papers

IoT and market research

The Internet of things (IoT) has disrupted several industries in the recent years. Logistics, medicine, manufacturing, and much more but market research is not one of them. Several reasons explain this, but the main reason is that the data required...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Esteban Angel, Javier Cartagena, Jorge Andrés Mendez, Ricardo Velasquez, Maria Alejandra León
Company: Synapsis
March 19, 2018
×

Citation

Angel, Cartagena, Mendez, Velasquez and León (2018a, March 19). IoT and market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/iot-and-market-research